Mystery Shopper Service

In the service industry ‘word of mouth’ can elevate or deflate your company. One poor guest experience can trigger long-standing negative feedback about your establishment. Continual poor guest experiences can ruin your company.

What is Mystery Shopping?

Simply put, it permits you to see what your customer sees. We at Braymark come from the service industry in an operational management capacity, and we know the value of a mystery shoppers report. With this report you get a completely objective opinion that will assist you in evaluating the standards you have set, and the ability of your staff and processes to meet those standards.

The Report

Whether it’s a smile you want the customer to see, a thank you they need to hear, a presentation of services, or the maintenance of quality standards, the Mystery Shopper report will provide the data to gauge the effectiveness of your frontline presentation. Our Mystery Shoppers are trained to record relevant details to assist you in your evaluation. Since each business is different, we work with you to tailor the report to the needs of your business.

The report will be sent to you within a few days of the mystery shopper’s visit. We can also develop monthly, quarterly or annual statistics to show how well your reports (and subsequent operational improvements) are coming.

How often do you need a Mystery Shopper?

It depends. Some businesses have higher visitor frequency, some are seasonal in nature, some have unique staffing, and so on. Whether we visit multiple times a week, monthly, quarterly, etc. it’s a decision we help you make based on your business needs.

Pricing

The mystery shopper will be hidden in the crowd, but additional charges won’t be. Our pricing is all-inclusive and is charged on a per report basis. The price includes your customized report, cost of the service, incidentals, etc.

Who benefits from a Mystery Shopper?

• Full Service Restaurants
• Quick Service Restaurants
• Hotels
• Retail Stores
• Attractions
• Sporting Events
• Conference/Convention Facilities
• Grocery Stores
• Car dealerships
• Banks
• Churches
• Call Centres
• Real Estate Services
• Hair Salons
• Spas

Who are our shoppers?

Recruitment is our core business, so we find professional and detail-minded individuals who get “guest service”. Our people are trained to blend in, in order to gain the true response of your people.