Qualified. Insightful.
The ability to aquire meaningful, relevant data starts with quality shoppers who fit your customer demographic. Randomly assigning mystery shoppers from internet searches results in inconsistent and generally unusable information. We personally recruit and train our shoppers, many of whom have service industry backgrounds. We then assign shops to specific individuals rather than mass postings open to anyone. This ensures that each shop is being conducted by people who are trained, qualified and represent a typical customer of your business.